SocialTech 2010

The Official Pre-Game Blog for MarketingProfs' SocialTech 2010 Conference, October 26, San Jose, CA

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December 2009

SocialTech

Social media has crossed the chasm with tech marketers, so now what?

Come to SocialTech 2010 to:

  • Learn what's working and what isn't for active social media practitioners at top tech firms;

  • Soak up some best practices from thought leaders, analysts and social media marketing observers; and,

  • Network with your tech marketing peers.

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Contributors

  • Ann Handley Ann Handley
  • Megan Leap Megan Leap
  • Anne Yastremski Anne Yastremski

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  • #blogging (1)
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December 29, 2009

In Case You Missed This Memo: Technology Buyers Avidly Use Social Media

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Media_httpblogsforres_aobbr
via blogs.forrester.com

Josh Bernoff shared these finding from a Forrester study last February. As he put it, "This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media."

My question is, "Does this jibe with your experience?"

Posted by Anne Yastremski Anne Yastremski

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December 29, 2009

B2B Marketers Seem to Fancy Twitter...

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... at least that's what we heard at MarketingProfs Digital Mixer in Chicago. We got it on tape, so you can judge for yourself:

Posted by Anne Yastremski Anne Yastremski

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December 18, 2009

Check out the SocialTech 2010 website

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The SocialTech 2010 website is now live at www.socialtech2010.com. More great info on sessions is still to come (including our fun-filled Social MediaMorphosis day with a Social Media Marketing Challenge!) Don't miss out on the early bird registration rate. You'll save $100 if you register before January 31, 2010.

Posted by Anne Yastremski Anne Yastremski

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