Last week, MarketingProfs hosted a killer #TechChat with special guest, @MackCollier. The topic was B2B blogging. And we’re so grateful for all of the advice Mack shared during the chat!

From last week's chat, here are the top 10 B2B blogging tips from last week's #TechChat with Mack Collier.

1. “Focus on your subject matter experts, then teach them social tools. You can be the evangelist your biz needs.” (@carissao)

2. “Blogging is like learning to ride a bike—use training wheels, get balance, then go for it! Same applies to Social Media.” (@susanbeebe)

3. “Don’t forget to have a blog promotion plan along with posting/publishing plan.” (@pushingsocial)

4. “Your blog can’t just be a sales pitch, that is going to get old VERY quickly. Related to the industry you’re in w/o being ’salesy.’” (@mikulaja)

5. “Content about your customers draws more customers than content about your product.” (@robpetersen)

6. “I think blogging is the polar opposite of advertising if it’s done well. Don’t post press releases.” (@RLMadMan)

7. “Anyone who thinks a blog isn’t work, time, and investment is selling something. Or clueless.” (@AmberCadabra)

8. “Blogging goals should always stem from overall strategic goals and brand voice.” (@joey_strawn)

9. “B2B blogging allows you to educate prospective and current customers in your field.” (@DavidSpinks)

10. “I believe that every business blog takes on a life of its own, no two should be alike.” (@Michael_Evanko)